The following are the best tools to use to rank on Google first place, am going to start with the free tools and theni will show you the paid ones.
Google Keyword planner is the one i use first, then i use Google Search Console.

This is a free tool from Google that analyzes the content of your website and then, gives you suggestions to make the page of your website faster.

An Online accuracy for offline results. At any scale, they say that Moz is the best way to do Internet Marketing.
I don’t know what the fuck, i poot my web url and it says they din’t found my local business,,, anyway!!

See the free version of Ahrefs’ backlink checker. Have a partial view into the power of that premium tool. It is also the best Best SEO tools to use to rank on Google in my opinium.
By the way, just poot the name of your website, exemple like this, my website is: makingdmoney.com

One of the Best SEO tools to use to rank on Google is Semrush.