How To Become A Freelance Expert

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Learn the secrets of getting freelancing success! In this article named: How To Become A Freelance Expert. What is Freelancing? Freelancing is one of the best ways to earn money, because there’s such a high demand for services such as graphics design, website design, and writing. Sure, there is also a lot of competition to deliver these services, but it’s a lot easier than you probably think to set yourself apart from the competition.



A lot of people prefer freelancing, because you don’t have to be tied down to a certain location at a certain time, and you have the potential to earn a lot more money for the time you spend working than you would if you were working for someone else.

There are a lot of benefits to working on a freelance basis, but there are also some drawbacks, and we’ll discuss a few of those so you can make a more informed decision as to whether or not you’d like to give it a try.

In this guide, we’re going to take a look at some of the more common ways you can earn money freelancing, as well as some lesser-known methods and places you can find work.

We’ll also take a look at some of the ins and outs of freelancing to help you decide if it’s really right for you.

So let’s get started.

Potential Drawbacks

You probably already know most of the positive aspects of freelancing, such as the potential to make more money and the ability to work in your underwear at home or even on the beach in Tahiti. Pretty cool, right? But there are a few drawbacks to consider, as well.

Let’s take a look at a few of the drawbacks that might make you reconsider freelancing. (Remember, you can always do freelance work while employed traditionally if you’re not ready to leap right into full-time freelancing. In fact, that’s usually the best idea!)

Taxes

Ugh, taxes. It’s something you don’t think much about when you work a normal job, because your taxes get taken out of your check and the only time you really have to worry about it is tax season when you have to file your taxes.



But when you’re a freelancer, you have to worry about taxes all the time. You have to save money from every payment to cover taxes, and it really hurts when you have to write out that check to Uncle Sam, because it all comes in one lump sum—unless you pay your taxes quarterly.

Taxes for a freelancer can be pretty complicated, so if you aren’t a tax professional, you’ll probably want to hire one to help you—at least in the beginning.

A good accountant will be able to teach you the basics of recordkeeping for tax purposes, and they’ll also help you when it comes to filing your taxes, so it’s a great idea to get a consultation with one as soon as possible.

Interruptions

Interruptions are huge productivity killers in any workplace, but if you work from home you’ll soon discover it’s much worse. People think that because you work at home, you’ll be free to talk to them, hang out with them, do them favors, etc. as if you didn’t work at all. And if you protest, they get offended as if you don’t want to talk to them at all.

People who have never worked from home will never truly grasp what it’s like, so there’s really no easy way to help them understand that they can’t just expect you to have the ability to drop whatever you’re doing at any moment for them.



For this reason, it’s a very good idea to turn off your cell phone and go into a room with a closed door while you work. Ideally, you might even want to rent office space so you can have more privacy while you work. This may not always be possible, but if you can, office space in many areas is remarkably affordable.

Instability

Finding work as a freelancer isn’t guaranteed, and you may find the lack of a guaranteed paycheck is too much to deal with. Because work is so unstable, especially in the beginning, many freelancers work a full-time or part-time job to supplement their income.

You can increase your chances of finding work consistently by putting yourself in as many freelance marketplaces as possible, presenting a professional portfolio of work, and seeking references and testimonials that may help others choose you over their competition.

Lack of Benefits

One huge thing that is a deal-breaker for a lot of potential freelancers is the lack of any benefits such as retirement and health insurance. While a lot of jobs don’t offer such benefits, either, most people don’t end up staying at those jobs for very long.

Health insurance for the self-employed is outrageously expensive, but if your income is relatively low you can qualify for Medicaid, or at least a reduced price on your health insurance.

Retirement is a huge issue, and it’s important to start saving early. Self-employed individuals should start an IRA (Individual Retirement Account) as early as possible and contribute the maximum amount possible to be sure they have money available for retirement, because they won’t be paying money into Social Security and thus cannot collect any when they retire.

Remember, there are drawbacks to everything—even traditional jobs. Freelancing may not be for everyone, but for others, it’s the only thing that makes them happy.

Services

First, we’re going to talk about some of the different services you might be interested in offering as a freelancer. Some of these will probably be obvious, but since you might not immediately think of all of them.

 

There are so many different services you could potentially offer to clients, and you can make money with whatever you find most interesting and have the most talent and ability to do.

Writing

Writing is the first thing most people think of when it comes to freelancing, because it’s the one thing that doesn’t take a lot of natural talent or technical training to do. Most people have enough of a grasp of basic English spelling, grammar and punctuation to take at least basic writing jobs.

In fact, some freelance designers or programmers do writing work on the side to supplement their income in between design jobs.

Because writing has a fairly low barrier to entry, it’s also highly competitive and doesn’t pay as much as some other types of freelancing. A simple article can pay as low as $1.50, but more complex jobs, especially if they need to be very high in quality, can pay significantly more.

There are many different types of writing you can do as a freelancer. For example:

  • Blog posts and articles
  • Short reports
  • Non-fiction e-books
  • Fiction (books, stories, poetry, etc.)

Different types of work pay different amounts, but technical writing and fiction writing (such as ghostwriting romance books for authors) can pay quite a lot.

Design

Design requires a little bit more technical ability than writing, but if you have the aptitude for it and the experience, you can make good money doing all types of freelance graphic work.

At the basic end of the design spectrum are things like advertising banners and book covers. These require only a graphics program like Photoshop or GIMP, some stock photos, and a decent level of talent.

At the higher end are projects like posters, as well as projects that require some more technical ability like designing websites and user interfaces for apps and programs.

Here are some ideas for the types of graphics you can create:

  • Book covers for authors
  • Advertising banners
  • Posters and flyers
  • Websites and blogs
  • Logos

If you want to get work as a designer, it’s extremely important to create a good portfolio with examples of what you can do. If you have never done a particular type of work before, create a few examples for your portfolio, even if they are fictional. (For example, create a cover for a book that doesn’t exist, or create your own version of the cover of a popular book.)

You could also offer to do work for people for free in the beginning to build your portfolio, but keep in mind that even if you’re offering free work, some people will want to see what you can do before they commit to working with you so they don’t waste your time and theirs if they end up not liking what you produce.

Artwork

If you’re a talented artist in any medium, there’s a great opportunity for you to earn money with that talent. Gone are the days when the only way an artist could make money was by selling original paintings. These days, artists have a lot of possibilities for earning!

  • Portraits and caricatures
  • Other commissions
  • Book cover art
  • Children’s book illustration
  • Art for apps and video games
  • T-shirts, posters, and other items to sell
  • Prints of artwork (possibly framed for hanging on the wall)

These are just a few ideas of ways you can make money as a freelance artist. There is a nearly endless number of other ways!

Voiceovers

If you have a good voice and don’t have a very thick accent of any kind, you might want to consider doing voiceover work.

Voiceover work is simple and requires very little technical knowledge. As long as you can read well, speak clearly, and perform basic computer functions, you can offer your voice for videos, audiobooks, and other projects.

The only things you’ll really need for voiceover work are:

  • A decent computer
  • Audio processing software
  • A good microphone (a must)
  • A location good for recording (such as a closet)
Video Editing & Creation

Video editing is a more advanced skill that requires a little more technical knowledge and ability, but if you have the talent for it, you can make very good money creating videos and editing those that other people have created.

Video is quickly taking over text and photos as the media of choice online, and many individuals and companies are using them for a variety of promotional purposes.

Videos can be used for publicity, such as when celebrities post them on Facebook or Instagram. They can be used to promote something specific, such as when a restaurant posts a video of their newest dish and a limited time price promotion. Or they could be used in many other ways to publicize, promote, and sell.

Videos don’t have to be extremely complex. In fact, they don’t necessarily even have to contain any video. They could be just slideshows of photos or graphics with text, music, or voiceovers. Sometimes that format is even more effective than traditional videos.

Other Ideas

There are many other ways you can make money from home or on a freelance basis. Some of them include:

  • Keyword research
  • Photo editing
  • Translation
  • Photography
  • Programming and app creation
  • Selling crafts online
  • Selling used items online

These are just a few ideas. What’s your greatest talent? What’s the thing you enjoy doing most? Chances are, you can find a way to make money with it!

Finding Work

Finding work is generally the most difficult part of freelancing. In almost every area (writing, design, etc.) there is a ton of competition. And by “a ton”, I mean thousands upon thousands of people competing for the same jobs.

But don’t feel hopeless! The fact is, most of the competition is severely unprepared for the available jobs and many people just don’t know how to get them.

In this section, you’re going to learn about some of the various ways to find work as a freelancer, and how you can stand out from the competition in order to get more jobs and command a higher rate for your work.

Your Portfolio

One of the most important elements of being a successful freelancer is having a stellar portfolio available that shows your best work. (Be sure to ask every client before you use their project in your portfolio. There are many reasons a client might not want their project to appear, and you don’t want to have a client upset because you used their project without permission.)

A good way to create a portfolio is by setting up a website with WordPress. WordPress is much easier for the average user to use than standard HTML and CSS. Of course, if you’re more comfortable with HTML and CSS, you can use that instead. WordPress just makes website

setup a lot quicker and easier for those who aren’t well-versed in HTML and CSS.

Your portfolio should feature some of your best work, as well as contact information and testimonials. Testimonials should ideally include a photo of the person giving it, as well as a link to their website or contact information in case potential clients would like to verify the testimonial.

So what if you don’t have any work to show?

The best thing you can do is either make some samples that are meant simply to show your talent, or just take a few simple projects for free or at a heavy discount in order to build your portfolio.

Don’t use a free hosting service for your portfolio unless you are able to have your own domain name for it. It’s just not professional to host your site on a free server, and you may run into downtime issues that could cost you business. Hosting is only about $10 per month.

Fiverr

One of the quickest and easiest ways to find work is through Fiverr and other similar sites.

>> http://www.fiverr.com

Don’t think you must charge only $5 for your work. As the name of the site implies, most items are priced at $5, but you can also have upcharges that can increase the amount of money you receive for the work.

For example, you could write articles at 300 words for $5, and offer 600-word articles for $10 and 1,200-word articles for $15. People would order the 300-word article and add the upgrade to receive a longer article.

There are also some alternatives to Fiverr you can check out:

 

>> http://www.fiverup.com

 

>> http://www.gigbucks.com

 

>> http://www.zeerk.com

 

>> http://market.source-wave.com/

 

>> http://www.seoclerks.com

 

> http://www.microworkers.com

One of the most popular places for finding work as an artist is at DeviantArt.com (http://www.deviantart.com). You can create an artist portfolio on the site, including different galleries with different types of artwork, and contact information to let people who are interested in your work contact you.

Other sites you can use to sell artwork, crafts, and other items include:

>> http://www.art.com

 

>> http://www.amazon.com

 

> http://www.ebay.com>> http://www.cafepress.com

 

>> http://www.etsy.com

 

>> http://www.fineartamerica.com

 

Webmaster Forums

Webmaster forums can be a fantastic source of freelance work of all kinds. They often have thousands of active members daily, and many of them need services such as the ones we’ve discussed on a regular basis. Make a good name for yourself on these forums and you could end up with more work than you can handle!

Here are some of the more popular forums:

>> http://forums.digitalpoint.com

 

>> http://www.warriorforum.com

 

>> http://www.webmasterworld.com

 

>> http://www.sitepoint.com

 

>> http://www.webhostingtalk.com

 

> http://forums.seochat.com

Freelance Websites

The most obvious place to find work is through various freelance websites. Many of these are very well known, and get a tremendous amount of traffic. Yes, there is a lot of competition, but you can stand out from the competition in a number of ways.

First, you can make sure your profile and portfolio are the best they can be. Make sure you have plenty of quality examples of your work so people feel more assured that you can deliver what you say you will.

Next, you can work hard to complete jobs quickly to build feedback so people will trust you more than others. This is key, because people are rarely patient when it comes to getting work done.

Finally, you can compete on price by trying to be the lowest bidder, at least in the beginning. As you’re building feedback and a portfolio, you shouldn’t worry too much about money. Just take the jobs that fit your skillset at the best price you can get. You can charge more later, once you have built your business.

Here are some of the most popular freelance websites where you can try to find work:

>> http://www.upwork.com (formerly Odesk)

 

>> http://www.toptal.com

 

>> http://www.elance.com

 

>> http://www.freelancer.com

 

>> http://www.guru.com

 

> http://www.peopleperhour.com>> http://www.ifreelance.com

 

>> http://www.99designs.com (design contests)

 

Writing Websites

Writing gig websites don’t typically pay much, but they’re great for finding work in between regular jobs, and they help you build valuable writing experience you can use later.

Here are some popular sites:

>> http://www.freelancewritinggigs.com

 

>> http://www.textbroker.com

 

>> http://www.wordgigs.com

 

>> http://www.skyword.com

 

>> http://www.copypress.com

 

>> http://www.iwriter.com

 

http://www.constant-content.com

Conclusion

Freelancing is not for everyone. You have to deal with taxes, the potential instability of income, constant interruptions, having to motivate yourself, and more. Not everyone can deal with these things. But if you can, you can make more money and have more freedom than almost any job could provide.

 

Best of all, you don’t need some ridiculously expensive college degree. Employers often expect you to have a degree, even if you’re far more talented and experienced than other candidates. Why would you go into debt with student loans only to end up making less working for someone else than you could working as a freelancer?

 

You must treat it like a regular job if you want to be successful. Create a regular work schedule and stick to it as much as you can. Try to minimize distractions. And be sure to let your friends and family know that when you’re working, you can’t be interrupted.

Don’t expect to make a fortune right away. Like any type of business, it takes a while before you start seeing good results, because you need time to build a reputation and get into the swing of things fully. But once you do, the sky’s the limit!

 

Best of luck with your new freelance business!

Well, that is all for this article, i hope that you like it, if so, please share it. Thank you.

 

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How To Become A Facebook Ad Geek

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If you want to know how to become a Facebook Ad Geek, keep reading this article; Facebook has an enormous reach of as many as 1+ billion daily active users, which makes it a very attractive target for marketers. Their ad platform is relatively simple to use, however it’s difficult to use well.



Most people tend to lose money on their Facebook ads.

Don’t let that dissuade you from using them. Facebook ads can be remarkably profitable if they are used correctly. However, most people don’t know how to best utilize them.

The documentation on Facebook’s page is long, elaborate and complex. It takes hours just to make it through all of the instructional material, and it often leaves people even more confused than they were before they started reading it.

Indeed, there are a lot of different options, so it can be difficult to know which type of ad might work best for you. If you choose the wrong type, it could mean a lot of money wasted.

In this guide, you’re going to learn about some of the different ad types, where on the site they appear, and how to get the most out of each one.

Traffic Strategie To Get 3,000 Visits A Day To Your Sites
Traffic Strategie To Get 3,000 Visits A Day To Your Sites

So let’s delve right into Facebook Ads so you can get started with your first ad as quickly as possible.

Understanding Facebook Ads

Facebook has a number of different ad placements and ad types. There isn’t a single type or placement that is best for every situation, so you may have to do some testing to find the right one for your needs.

Additionally, not all ad types are available in all placements. For example, you currently cannot place an ad for a Facebook app or an off-site website in the Mobile News Feed.



Here is a table that shows some of the different types of ads and their potential placements:

  Mobile News Feed Desktop News Feed Right Side Column
Page Post Ads YES YES YES
Page Like Ads YES YES YES
Mobile App Install YES   YES
Facebook Apps      
Domain Ads     YES
Sponsored Stories YES YES YES

Facebook has a section in their Desktop Help section that defines Facebook ads and tells a little about them.

 

Here’s what the page says:

 

What are Facebook Ads?

 

We strive to show ads that are relevant and interesting to you and your friends.

Here are the facts about Facebook Ads:

 

  • Ads can appear in New Feed, on the right column, and on the Facebook log out Page.
  • Ad content is sometimes paired with news about social actions that your friends have taken, like liking a page.
  • Your friends might see news about the social actions you have taken in Facebook Ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings you’ve set for your account. If a photo is used, it’s your profile photo and not a photo from your photo albums.
  • Facebook doesn’t sell your info to advertisers.
  • Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.

    Getting Started

    The first thing you need to do is locate the Create Ad link on the left side of Facebook, after you’ve logged in. This is located in the menu underneath the “Pages” category.

Click The Picture Below To Get Traffic

The Best Traffic Sites Sources To Build A List

  •  

    On the next page, Facebook will ask you “What’s your advertising objective?”

    How To Become A Facebook Ad Geek

If you mouse over each of these categories, it will tell you a little bit about that particular ad type so you can choose the right one for your purposes.

Facebook has a great instructional page that teaches you the basics of setting up a Facebook Ad. Here are the step-by-step directions they outline:

1 Choose your advertising objective:

Go to www.facebook.com/ads/create to choose your advertising objective and start creating your ad.

What is an advertising objective?

Your advertising objective is what you want people to do when they see your ads. For example, to like your Page. When you choose an advertising objective, we’ll help you create ads that help you achieve that advertising objective. You can track how your ads are helping you achieve your advertising objective in ads manager.

What objectives can I choose from?

Clicks to Website: Get people to visit your website.

  • Website Conversions: Promote specific conversions for your website. You’ll need aconversion pixelfor your website before you can create this ad.
  • Page Post Engagement: Promote your Page posts.
  • Page Likes: Get Page likes to grow your audience and build your brand.
  • App Installs: Get people to install your mobile or desktop app.
  • App Engagement: Get people to use your desktop app.
  • Offer Claims: Create offers for people to redeem in your store.
  • Event Responses: Increase attendance at your event.

2Create your ad:

Choose images for your ad and write the text for it. You’ll be able to see a preview of your ad on the right side.

Select Images for your Ad: Use up to 6 images to create more ads in your campaign at no extra cost. The more images you select, the more we can use to figure out what is performing best and deliver that one to achieve your objective.



Image recommendations for ads that appear in News Feed:

 

  • The recommended image size is 600×225 pixels
  • The image you use for your ad may not include more than 20% text in the image if you want it to appear in the News Feed.

How To Become A Facebook Ad Geek

Learn more about choosing images for your ad.

 

Edit Text and Links:

 

Edit the text and links for your ad. You’ll be able to see a preview of your ad on the right side.

 

The text limit for your headline and text will depend on what your advertising objective is. The character limit when you edit your text will ensure that the people you’re trying to reach will be able to see your entire message. You can learn more about the specific text limits for each ad product in the Ads Product Guide.

How To Become A Facebook Ad Geek

 

  1. Choose your audience:

 

After creating your ad, you’ll be able to identify the best audience to target.

 

  1. Choose your campaign, budget and schedule:

 

Name your campaign, select your budget, and set the schedule for your campaign.

 

  1. Set your bid and price:

 

Select your budget and set the schedule for your campaign. Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM). These impressions will be optimized so your ad shows to the people most likely to help you reach your goal. For example, if you want more people to install your app, your ad will be shown to the people who are most likely to install your app.

After you name your campaign and select your budget and schedule, place your order or review your ad so you can start reaching your audience.

Category Types

Some of these categories have multiple types. For example, some ads can be text only, text and photo, or text and video. Here are the various ad types, along with their descriptions (The part in parentheses is added to further explain the text on the Facebook website.):

Page Likes

Create ads to build your audience on Facebook. (Helps you get more likes to your Facebook pages.)

Page Post Engagement

Create ads that boost your posts and increase likes, comments, shares, video plays and photo views. (Helps you to get your posts seen by more of your fans and the friends of your fans.)

Click to Website

Create ads to encourage people to visit your website. (Helps you get more visits to your blog or website.)

This type, also called a Domain Ad, is 100×72 pixels along with a 25 character link title and up to 90 characters of text.

Website Conversions

Create ads to promote specific actions for people to take on your website. You’ll need to use a conversion-tracking pixel to measure your results. (Helps you get more opt-ins, sales, etc.)

App Installs

Create ads to encourage people to install your app. (Helps you get more installs of your mobile app.)

An App Install ad can be found in the right column. The title of the post is the name of your app, and can be up to 25 characters. You can have an image that is 100×72 pixels along with 90 characters of text.

App Engagement

Create ads to get more activity on your Facebook app. (Helps you get more people to use your Facebook app.)

Event Responses

Create ads to promote your event. (Helps you get more people to attend a Facebook event.)

Offer Claims

Create ads to promote offers you created. You’ll need to use an offer you create on Facebook or create a new one right here. (Helps you get more people to claim the offers you create on the Facebook website. These are offers people would claim in your brick and mortar store or your online store.)

Text in Ads

As you create your ad, you need to keep text limits in mind. Most ads have specific limits for the number of characters you can have in your ad. If you go over that, your text will be truncated, meaning the last words will be cut off and your add will end with “…”

Titles can generally have up to 25 characters, and text blocks can have 90 characters. With so few characters allowed, you need to be sure absolutely every word in your ad is vital to the message you want to convey.

Choosing an Audience

How To Become A Facebook Ad Geek

Choosing your audience is one of the most critical elements of ad creation. If you don’t target properly, you’ll be wasting money daily.

From the Facebook User Guide to the Ads Create Tool:

How to Choose Your Audience

Audience: There’s an audience size estimation to the right indicating the total number of people in your target audience. This is the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.

Location, Age and Gender: Choose the basic demographics of the audience you want to reach.

Precise Interests: Choose specific interests that are important to your audience. These are determined by what people are connected to on Facebook, such as Pages and apps.

Broad Categories: Select broader groups of people, based on their Activities (ex: Cooking), Family Status (ex: Parents) or Music genres (ex: Alternative). These are determined by what people are connected to on Facebook, such as Pages and apps.

Connections: Select your audience based on whether or not they’re connected to any of your Pages, apps or events. Anyone who has a friend connected to what you’re advertising will see their friend included in your ad. This can increase the likelihood that they’ll find your ad relevant enough to click or engage with it.

Keep in mind that selecting multiple options for Connections will limit your audience to people who only fall under each parameter. For example, if you wish to target your Fans and Friends of Fans, you will need to do so using two separate ads, one for Fans and one for Friends of Fans. Selecting both parameters for one ad will target only users who are Fans and have friends who are Fans.

There are also Advanced Targeting Options that allow a bit more targeting:

How To Become A Facebook Ad Geek

Advanced Targeting Options

Click See Advanced Targeting Options to see more ways you can target your audience.

Interested In and Relationship Status: Select the sexual preference of your audience (for people who have indicated this preference on Facebook) and the relationship status relevant for your campaign (ex: Engaged). Not everyone lists a Relationship status on Facebook, so the only way to target everyone is to select All.

Languages: Target a specific spoken language within your target audience.

Education Select the education level or your desired audience (ex: In College).

Workplaces: Select the workplace of your desired audience (for users who have indicated this on Facebook).

By selecting the demographics that are most likely to respond to your ad, you’ll save money and increase your response.

Remember, the more specific you are about your market, the fewer people will see your ad… but this is a good thing! You don’t want to reach millions of people. You want to reach the exact people who are most likely to respond to your ad.

Remember, you’re paying for impressions (CPM) with most advertising options. That means you pay for every single person who sees your ad, whether they act on it or not. Why pay for impressions from people who probably won’t be interested in what you have to offer?

Campaign Selection

You can either create a new campaign or add to an existing campaign. If this is your first ad, you’ll need to create a new campaign. Otherwise, you could just add the new ad to an existing campaign, however you’ll want to keep campaigns separate for different pages, products, websites, etc. so you can easily find specific ads later.

When you name your campaign, make sure it’s something you can easily remember. The campaign name will not be visible to anyone but you.

Campaign Scheduling

You can choose one of two options for scheduling:

 

  • Run my campaign continuously starting today – This will run your ad constantly after it’s approved.
  • Set a start date and end date – This will let you choose a specific timeframe for your ad. This is a good option if you want to run a limited time promotion.

Campaign Budget

How much you spend depends on your daily budget. You can choose a per day budget if you want your campaign to run continuously. If you want a campaign with a start and end date, you’ll choose a lifetime budget.

If you choose a daily budget, your ad will run each day until the budget is depleted for that day. If you choose a lifetime budget, the system will pace your campaign to account for that particular budget.

For more pricing information, see this page:

 

> https://www.facebook.com/help/www/564328533621978

Sponsored Stories

Another type of Facebook ad is the “sponsored story”. There are a few different types of sponsored stories. These stories display your target’s friend’s name along with the face that the like a particular page. This boosts your ad’s credibility, because it’s a type of “social proof”. People tend to trust things their friends trust.

According to Facebook:

>> https://www.facebook.com/help/162317430499238

Sponsored stories are messages coming from friends about them engaging with a Page, app or even that a business, organization or individual has paid to highlight so there’s a better chance people see them. You can create a sponsored story with the ad create tool.

Facebook has a couple of examples of sponsored ads on the above page. These stories may appear in either the News Feed or the right column.

Also according to Facebook:

How are Sponsored Stories different from Facebook Ads?

Sponsored Stories are messages from your friends about them engaging with Pages, apps or evens on Facebook—stories that are already eligible to be in your News Feed. An advertiser has paid to show the activity as a sponsored story so there’s a better chance you will see it.

With Facebook Ads, an advertiser creates a message they want to share and chooses who they want to reach. Ads are sometimes paired with news about actions your friends have taken (such as liking a Page or RSVPing to an event).

They also talk about how Sponsored Stories are chosen for users:

Whether or not you see a specific Sponsored Stories depends on whether or not a friend of yours has connected with a business that would like to promote stories.

For example, if your friend likes the Starbucks Page and a story about it is published in your News Feed, you may see a Sponsored Story about it if Starbucks has opted to promote it.

All this basically means that Sponsored Stories will show up to the friends of people who have liked your page, responded to an event you’ve created, used your app, or in some way interacted with the page, event, app, etc. you’re trying to promote.

Premium Ads

In addition to standard ads, there are also premium ads that grab extra attention. Of course, this comes at a premium price, but it can be worth the additional cost if you have a product or service with wide appeal.

Premium ads have three placements:

 

  • Desktop News Feed
  • Desktop Right Column
  • Mobile News Feed

 

These are the types of ads that can be created as premium ads on the right column:

 

  • Page post text ad
  • Page post photo ad
  • Page post video ad
  • Page post link ad
  • Event ad
  • Offers ad
  • App ad
  • Domain ad

 

Other ads are on the desktop or mobile newsfeed and are basically promoted posts just like any other promoted posts.

Logout Page

 

An additional premium ad type is the logout page. When you log out of Facebook, you may see an ad. There are two types of logout page ads:

 

  • Logout page video ad
  • Logout page post link ad

 

Logout Page Post Video Ad

 

This type of ad gets 90 characters of text that pops up over a large video along with your page’s name and profile picture.

 

Here are the specs recommended for a video ad:

 

  • 1920x1080p resolution is suggested
  • 1280x720p resolution is the minimum requirement
  • MP4 is the preferred format
  • 16:9 aspect ratio is suggested
  • Maximum of 3 minutes
  • 30-60 seconds is recommended

 

Logout Page Post Link Ad

This type of ad, like the video ad, gets 90 characters of text, your page’s name, and your page’s profile picture. However, it uses an image instead of a video.

Here are the specs recommended for a photo ad:

  • 851×315 pixel image
  • 300 DPI image resolution
  • Image must be uploaded on your page in a public photo album

The logout page ads are unique in that there is no competing information on the page. Your ad will stand out, because there is no other text on the page other than basic Facebook header/footer information.

Because of this distinction, these ads have the most potential. However, they are also expensive.

Final Words

 

Facebook Ads definitely have a lot of different options to choose from. As expensive as they can be, optimizing them for ultimate performance is vital. Hopefully, you now have a more complex grasp on what it takes to choose the right ad type and create an ad that will perform well.

 

Remember these critical elements:

 

  1. Choose your target audience carefully. This is one of the most critical elements to any Facebook Ads campaign.
  2. Choose the right ad type for your purpose. This is called the “advertising objective”.
  3. You only get a set number of characters for your ad, so be sure to pack the most vital information into it.
  4. Experiment with various photos or videos to find one that really resonates with your core audience.

 

Not every Facebook campaign will be profitable. Even experts occasionally have flops. So never, put all of your eggs into one advertising basket. Instead, be sure to make Facebook a portion of your ad campaigns and not your sole promotional method.

If you use the tips in this guide, you’ll be on your way to ensuring most of your campaigns are profitable and successful.

Well! that is it, I hope you like this article, if you liked please share it. Thank You.

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